You’ve got the skills. You’ve got the titles. Your CV is tidy, typo-free, and maybe even formatted with just the right amount of whitespace.
But if you’re not getting interviews, there’s one deceptively simple reason you probably haven’t considered:
You’re missing a context line.
A context line is a short, factual sentence that tells the reader what your previous company actually does.
Not in vague corporate speak. Not in jargon. Just: who, where, what, and roughly how big.
Example: XYZ Ltd – UK-based B2B SaaS provider. $50M revenue. Focus on fintech clients.
That’s it. That’s the line. But that line can completely change how your experience is read.
Let’s say you list this:
Senior Product Manager – ABC Corp
Led strategy and roadmap for core platform.
Cool. But what is ABC Corp? 10-person startup? Legacy banking firm? Ecommerce platform? Based where? Serving whom?
If a recruiter has to open a new tab and Google your former employer, they probably won’t. Multiply that across 200+ CVs and you see the problem.
No context = no clarity = no callback.
More and more screening is done by software: ATS systems, LinkedIn filters, even resume scanners powered by AI.
If your company name is obscure or generic ("LogicSoft," anyone?), and you don’t give it structure, the algorithm has no way to evaluate the quality of your experience.
Machines don’t assume. They rank. And context is everything.
Think of it like a one-sentence pitch:
[Company Name] – [Sector / Model]. [Market / Region]. [Scale if known].
No buzzwords. No fluff. Just clarity.
Place your context line right under the company name in your Experience section:
Example:
Role: Product Manager
Company: NetGrow – B2B SaaS for logistics. $20M ARR. EU market.
Description of what you did here...
You can also adapt it for your LinkedIn profile, especially helpful if your company isn’t well known outside your country or niche.
Your job is to make your value obvious.
If a recruiter or algorithm has to guess what your last company did, you’ve already lost momentum.
Add the line. Give them context. Remove friction.
And while you’re at it, check if your pay actually matches your experience.
Upload your resume or LinkedIn profile to PayScope.ai and get:
No signup. No guesswork. Just clarity.
Because the right line might get you an interview, but the right number gets you the offer.
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