You’re talented. You’ve got the skills. Your experience is solid. And yet… your LinkedIn inbox is quieter than a Friday 5pm Slack channel.
Chances are, it’s not you. It’s your visibility.
Most professionals still treat LinkedIn like a digital CV. But that’s not how recruiters use it.
Recruiters use LinkedIn’s internal search tools to find candidates. If your profile isn’t structured the right way, you simply don’t show up. It’s not personal. It’s algorithmic.
And yet, LinkedIn gives you a secret weapon to measure this: Search Appearances.
This free feature shows how many times your profile appeared in someone else’s search, what keywords were used, and where those people work.
If your number is low, or if you're attracting irrelevant traffic, your profile is not optimized.
Let’s fix that.
Your headline is the single most powerful field in your entire profile.
What most people write:
What recruiters actually search:
LinkedIn’s algorithm indexes every word. So write a headline that hits the keywords and conveys value.
Best practice: [Role] | [Years XP] | [Hard Skills] | [Industries or Outcomes]
Example:
Senior Data Analyst | 6+ YOE | SQL, Tableau, Python | FMCG & Retail Optimization
This is how you go from invisible to instantly relevant.
Most "About" sections are either empty or vague. Big mistake. This section helps:
Answer 3 questions:
Who are you? (Role + specialization)
What do you do well? (Tools, skills, industries)
What do you deliver? (Business outcomes, value)
Product Manager with 7+ years in SaaS and fintech. I specialize in building scalable B2B platforms, leading cross-functional teams, and turning customer insights into shipping strategies. Launched 3 products with over $10M ARR and improved onboarding conversion by 35% in 12 months.
Add 4–5 keywords or skills inside your "About" section, even if they already exist in the Skills block. LinkedIn crawls both.
Don’t just list responsibilities. Recruiters care about:
Use a format like:
• Defined product strategy for mobile banking app (1M+ users)• Reduced churn by 18% through A/B testing and UI improvements• Led remote team of 12 engineers and designers across 3 time zones
Include relevant tools or frameworks:
Figma, Mixpanel, Segment, Scrum, Jira
The goal is keyword density without keyword stuffing.
LinkedIn lets you add up to 100 skills. Most people stop at 15.
That’s like writing a blog post and skipping the tags.
Example:
Go to your LinkedIn profile > Dashboard > Search Appearances
Here is the direct link - https://www.linkedin.com/analytics/search-appearances/
There, you’ll find:
Track it over 2–4 weeks. Your profile views should rise.
Use the "Recruiters only" visibility toggle. Add specific roles, locations, and types of work you want.
Link to case studies, product launches, dashboards, GitHub, Notion portfolios. Give visual proof of excellence.
Just 5–10 skills with 10+ endorsements can tip the algorithm in your favor.
Being active in groups improves your LinkedIn relevance score.
LinkedIn is not about shouting. It’s about saying the right things in the right places so the algorithm picks you up.
Treat your profile like SEO for your career:
You optimized your profile. Now optimize your expectations.
Drop your LinkedIn profile into PayScope.ai and instantly get:
No sign-up. No fluff. Just real data.
👉 Run your profile through PayScope now
Because maybe it’s not the profile that’s underperforming.Maybe it’s the market that’s underpaying.
Further reading:
Is It Worth Becoming a Digital Nomad?
How Much Would I Earn If I Move to the US?
Purpose of Salary Benchmarking: Why It’s Your Secret Career Superpower
Know your worth with real-time, resume-based salary insights. No guessing. No forms. Just fast, personalized results, completely free.